Donnelly, long known in the automotive industry for their mirror products, has entered the consumer electronics market with the introduction of VideoMirror Camera Vision System. This system uses tiny CMOS cameras to monitor the lower rear area of a vehicle (ReversAid) or to watch an infant in a child seat (BabyVue). The images are sent via dedicated wiring from the camera to an LCD screen mounted below the rear view mirror. The LCD flips up and out of the way behind the mirror when it is not in use.
Donnelly has several other products in the works that add functionality to the basic rear view mirror. Integrated compasses, thermometers and auto-dimming features are among the highlights.