Here's a question: What happens when one of the world's largest electronics companies makes a move to edge its competition out of the top spot in the portable gaming industry? If you're Nintendo, and Sony has made it clear that it wants to crush you with its new PlayStation Portable, you throw a curve ball and try to beat Sony with what you do best: innovation.
Nintendo's latest innovation is not a bigger, faster processor. Nintendo's latest foray into the handheld market, a market it practically owns thanks to the legendary Game Boy -- is the DS. "DS" stands for either "dual screen" or "developers' system," depending on which way the wind's blowing, and it's a cross between two Game Boys and a PDA, with a cell phone's messaging function thrown in for good measure. And the DS's new sidekick, DS Lite, has all the handheld glory of the DS plus brighter screens and a smaller, lighter, easier-to-pocket package.
So what's the big deal with the little DS? On the surface, it's just a larger, two-screened Game Boy. However, with its laundry list of handheld firsts, a multitude of possibilities are now open to game developers.
In the next section, we'll take a look at each of these features.
In creating the DS, Nintendo was aiming for a vehicle that allowed developers to do some exciting things never before seen in video gaming, let alone handheld gaming. Enter the two screens. Demos for the DS showed how some of those developers chose to navigate the new territory. Some games gave two completely different perspectives on the on-screen action, while others used the second screen to display gaming peripherals like maps, menus and object inventories.
What Nintendo hopes is the most innovative aspect about the two screens, though, is that they allow for an entirely new input system in video gaming. For all of its dazzling innovations, video games are essentially still controlled by pushing (and pushing and pushing) buttons. With the DS touch screen, there is an entirely new world of controls that are now possible for gamers. At E3, some of the most lauded demos for the DS allowed gamers the ability to draw their way through a game, control characters through touch or use the stylus to "carve" objects onscreen to create digital sculpture.
And it's not strictly for gaming. Also on deck are applications that allow players to write messages, utilize an onscreen keyboard and send and receive text messages during game play.
In addition to the touch screen, the DS also allows for voice or sound input into the game. Yes, that's right: New video games could not only interpret button pushing and screen tracing, but also claps, shouts or screams. Developers can create games where players would control characters through voice recognition, but that's not all. The microphone also allows gamers to chat wirelessly with each other, a feature popularized by programs like Xbox Live.
The DS also features wireless technology for connecting gamers to one another and the Internet. Many thought that Nintendo would install Bluetooth technology in the DS, but it opted for the stronger and wider range of IEEE 802.11.
Nintendo also looked to Xbox Live and its mega hit "Halo" for inspiration in allowing the DS to connect gamers to one another. Up to 16 people can play each other on the DS, and with a wireless LAN connection, that number could increase indefinitely. Add in the possibility of multiple players engaging in game sharing (using only one cartridge to allow many people to play the game), and you can see why some people in the video game industry are very excited about the handheld with two heads.
Prior to release, Nintendo was extremely tight-lipped about the exact specifications of the DS for fear that a competitor might try and beat it to the market. Now that it's out, the company lists these specs:
- Size (closed): DS - 5.85" wide / 3.33" long / 1.13" tall; DS Lite - 5.24" wide / 2.91" long / 0.85" tall
- Weight: DS - 275 grams; DS Lite - 218 grams
- Upper Screen: Backlit, 3-inch, semitransparent reflective TFT color LCD with 256x192 pixel resolution and .24 mm dot pitch
- Touch Screen: Same as upper screen, but with transparant analog touch screen
- Brightness: DS - two settings; DS Lite - four settings
- Color: Capable of displaying 260,000 colors
- Wireless Communication: IEEE 802.11 and Nintendo's proprietary format; wireless range is 30 to 100 feet, depending on circumstances; multiple users can play multiplayer games using just one DS game card
- Controls: Touch screen, embedded microphone for voice recognition, A/B/X/Y face buttons, plus control pad, L/R shoulder buttons, Start and Select buttons
- Input/Output: Ports for both Nintendo DS game cards and Game Boy Advance Game Paks, terminals for stereo headphones and microphone
- Other Features: Embedded PictoChat software that allows up to 16 users to chat at once; embedded real-time clock; date, time and alarm; touch-screen calibration
- CPUs: One ARM9 and one ARM7
- Sound: Stereo speakers providing virtual surround sound, depending on the software
- Battery: Lithium ion battery delivering six to 10 hours of play on a four-hour charge, depending on use; power-saving sleep mode; AC adapter
- Languages: English, Japanese, Spanish, French, German, Italian
- Color: DS - Silver and black; DS Lite - White
The Future of Gaming?
With the DS, Nintendo takes a step back from the better-graphics, faster-processors race that has been the dominant force for change in the video game industry. The company's leaders say that the industry is running into a dead end by only offering consumers better looking games without any real innovation in the paradigm of the gaming machine.
Nintendo's big bet is that what people want is something truly new and something fun. With the DS, Nintendo is trying to offer consumers the ability to experience video games in whole new ways. According to Reggie Fils-Aime, Nintendo of America's executive vice president of sales and marketing, "We've figured out the magic of what makes portable game play so attractive to consumers. We've defeated nine challengers (other handheld systems) and once again we're prepared to win."
The DS is only slightly more powerful than the old N64, but that doesn't bother Nintendo at all. The audience for the DS, Nintendo says, is the older (men and women aged 18-34), causal gamer who traded in his or her Game Boy for a PDA and cell phone; a gamer who doesn't necessarily care whether or not the system renders graphics at record-breaking speeds and in once-impossible detail. Also, the company is hoping that this causal gamer will be more open to a new system that doesn't require the same level of button-pushing expertise as today's newer games. With the DS, Nintendo is trying to jump-start a change in the video game industry, and especially in the handheld industry, that pushes it toward innovative game play and away from hyper-realism. However, not everyone is enthusiastic about Nintendo's plans for change.
Some developers and analysts are weary of putting too much stock in the DS. They say that the success of Sony's PSP might invent a whole new handheld market like the Game Boy did before it. Sony itself is even touting the PSP as this generation's Walkman. But don't plan on that wake just yet -- worldwide, Nintendo has sold more than 14 million units of the original DS since its release.
So what are some techies' biggest complaints? The DS doesn't play media like CDs or DVDs. It doesn't have USB hookups, so every new attachment is useless without the DS. It's not very powerful.
It's hard to sell people on something so new that its capabilities haven't even begun to be realized, especially something that (so far) appears to be nothing more than a two-headed Game Boy. Nintendo's got a hard road ahead of it, and this road's paved with old Virtual Boys, Atari Lynxes and Sega Game Gears.
However, no one can argue with Nintendo's past. The company has one of the most recognizable names in the industry, along with a stable of enormously popular titles and a penchant for industry-defining innovations. It's also known for providing great value at lower prices -- the DS is selling for a MSRP of $149.99, less than the PSP's $199 price tag, and the DS Lite goes for $129.99. The Game Boy is one of the most popular toys of all time, and the Game Boy Advance is a top seller in the video game industry -- the fact that the DS is backwards compatible, so it can play Game Boy Advance games in addition to DS games, is a good move. Finally, the DS's wireless capabilities open it up for countless future advancements.
For more information on the Nintendo DS and other video game systems, check out the links on the next page.
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More Great Links
- Nintendo DS
- DS Design challenge
- IGN: Zelda DS Will Be Four Swords Sequel
- Cubed3: Iwata Interview - Interview with Satoru Iwata-san, President of NCL
- GameSpot: Analyst note: Nintendo DS invites free voice-over-IP chat
- Bulik, Beth Snyder. Advertising Age, 6/7/04. Vol. 75, Issue 23, p4.
- GameSpot: Hands on with the Nintendo DS 05/11/04 http://www.gamespot.com/news/2004/05/11/news_6097113.html
- GameSpot: Spot On: The Nintendo DS http://www.gamespot.com/all/news/news_6086941.html
- GameSpy: Double Time: Hands On Time with the Nintendo DS http://www.gba.gamespy.com/nintendo-ds/mario-kart-ds/513315p1.html
- GameSpy: The Nintendo DS - Everything We Know! http://gba.gamespy.com/articles/529/529776p2.html
- IGN: E3 2004: The Nintendo DS: Revealed http://gameboy.ign.com/articles/513/513188p1.html
- Jones, Karen. "Games get Smaller," PC Magazine. 7/6/04 Vol. 23, Issue 12
- Nintendo.com: Press http://press.Nintendo.com
- Nintendo.com: News http://www.nintendo.com/newsmain
- Lewis, Peter. Fortune, 5/31/04. Vol. 149, Issue 11, p60.
- "Nintendo Seeks to Broaden Appeal with New Videogames," Wall Street Journal, 6/10/04
- The Register: Leaked Nintendo DS Specs Reveal Touch Screen, Wi-Fi, 3-D, Graphics 3/11/04 http://www.theregister.co.uk/2004/03/11/leaked_nintendo_ds_specs_reveal/
- "Technology Briefing Hardware: Nintendo Expects Sales Gains," New York Times, 5/28/04
- "Taking the Game War to a Second Front," New York Times 5/13/04
- USA Today: Nintendo unveiling a new portable 5/11/04 http://www.usatoday.com/life/lifestyle/2004-05-11-nintendo-ds_x.htm