The future of iTunes most certainly includes ongoing hacking wars. One can only wonder if Apple will release a version of iTunes for Linux, if only to eliminate the legitimate complaint that Linux people don't get to use the iTunes Store.
The introduction of the iPhone, iPad and the iPod touch have increased demand for the iTunes service, particularly the App Store. But it also means bad news for third-party products. Now that Apple is in the smartphone game, it no longer partners with other phone manufacturers to support iTunes implementation. From a business perspective this makes sense -- Apple is famous for trying to control as much of the customer experience as possible. By eliminating support of third-party products, Apple channels more customers to its own line of devices.
Apple also introduced Apple TV, a device that can play iTunes content on televisions. In September 2010, Apple unveiled some new features for Apple TV, including a partnership with Netflix. Apple is also expanding its content in unexpected directions like iTunesU -- a free service for universities to post lectures and other content for their students to download through the iTunes software. This prompted the University of Missouri's School of Journalism to include a new requirement for all incoming freshmen in 2009: every student must purchase an iPod touch or iPhone to access class materials [source: Rivera]. Though the word "requirement" may sound as though students will get themselves in trouble if they don't own an iPod or iPhone, the truth behind the arrangement is less extreme -- by making the devices a requirement, students could build the price of the device into their student financing requests. The school stated that students wouldn't be punished for not owning an Apple-branded product.
The next logical step might be to offer a similar service to businesses -- they could use iTunes to supply recorded meetings or training lectures to remote workers and frequent travelers. The future may see iTunes as standard software on office computers (and tiny iPod speakers embedded in the lapels of dark-blue suits everywhere).
For more information on iTunes, visit the links below.
More Great Links
- Apple. "AirPort Express with AirTunes." (Oct. 14, 2010)http://www.apple.com/airportexpress/
- Apple. "iPod 101." (Oct. 14, 2010)http://www.apple.com/support/ipod101/
- Apple. "iTunes." (Oct. 7, 2010) ttp://www.apple.com/itunes/
- Apple. "iTunes A to Z." (Oct. 7, 2010) http://www.apple.com/itunes/features/
- Apple. "iTunes for Mac OS X: Compatible Players." (Oct. 14, 2010)http://docs.info.apple.com/article.html?artnum=93548
- Apple. "iTunes U." (Oct. 14, 2010)http://www.apple.com/education/solutions/itunes_u/
- Apple. "MP3 player compatibility with iTunes for Windows." (Oct. 14, 2010)http://docs.info.apple.com/article.html?artnum=93377
- Apple. "What's new in iTunes?" (Oct. 14, 2010)http://www.apple.com/itunes/whats-new/
- Associated Press. "Apple Computer Alters iTunes Software." USA Today. Jan. 19, 2006. (Nov. 3, 2010) http://www.usatoday.com/tech/news/2006-01-19-itunes-mini-store_x.htm
- BBC News. "Apple iTunes users growing fast." Jan. 23, 2006. (Oct. 14, 2010)http://news.bbc.co.uk/2/hi/technology/4639880.stm
- Bednarz, Andrew. "iTunes 9: Smart Playlists Are Now Smarter." The Apple Blog. Sept. 15, 2009. (Sept. 17, 2009) http://theappleblog.com/2009/09/15/itunes-9-smart-playlists-are-now-smarter/
- Borland, John. "'DVD Jon' reopens iTunes backdoor." CNET News. Mar. 22, 2005. (Oct. 15, 2010)http://news.com.com/DVD+Jon+reopens+iTunes+back+door/2100-1027_3-5630703.html
- Chaffin, Bryan. "Hollywood Unions Want Piece of iTunes Video Pie." The Mac Observer. Oct. 14, 2005. (Oct. 15, 2010)http://www.macobserver.com/article/2005/10/14.14.shtml
- Chaffin, Bryan and John F. Braun. "From The Show Floor - Roku Licenses iTunes Technology For Standalone Wireless iTunes Player." The Mac Observer. July 14, 2004. (Oct. 15, 2010)http://www.macobserver.com/article/2004/07/13.11.shtml
- Coursey, Dave. "New Nano Nice, iTunes 9 is Nicer." PC World. Sept. 10, 2009. (Sept. 17, 2009) http://www.pcworld.com/businesscenter/article/171751/new_nano_nice_itunes_9_is_nicer.html
- Foskett, Stephen. "iTunes 10 Breaks Non-Apple Streaming (Again)." Stephen Foskett, Pack Rat. Sept. 09, 2010. (Oct. 7, 2010) http://blog.fosketts.net/2010/09/09/itunes-10-breaks-nonapple-streaming/
- Frakes, Dan. "iTunes 9." Macworld.com. Sept. 11, 2009 (Sept. 17, 2009) http://www.macworld.com/article/142767/2009/09/itunes9.html
- Frankel, S. et. al. "RFC 3602 - The AES-CBC Cipher Algorithm and Its Use with IPsec." FAQs.org. September 2003. (Oct. 15, 2010)http://www.faqs.org/rfcs/rfc3602.html
- Greek, Dinah."FairPlay as crackers get to core of iTunes." vnu.net. Mar. 21, 2005. (Oct. 15, 2010)http://www.vnunet.com/computeractive/news/2012404/fairplay-crackers-core-itunes
- ID3.org. "Audio tagging introduction." (Oct. 15, 2010)http://www.id3.org/intro.html
- Lewis, John J. "The Marketing "Tipping Point" Might Be Just Over the Horizon." KNOW. Fall 2004. (Oct. 15, 2010)http://know.knowledgenetworks.com/2004/fall/article1.html
- Macworld Staff. "iTunes Store and DRM-free music: What you need to know." Macworld.com. Jan. 7, 2009. (Sept. 17, 2009) http://www.macworld.com/article/138000/2009/01/drm_faq.html
- Marshall, Gary. "iTunes 9 review." TechRadar.com. Sept. 10, 2009. (Sept. 17, 2009) http://www.techradar.com/reviews/pc-mac/software/home-and-reference-software/apple-itunes-9-634315/review
- Miller, James Alan. "SLVR V7: Cingular Drops RAZR-Thin iTunes Phone." PDAStreet. Jan. 31, 2006. (Oct. 15, 2010)http://www.pdastreet.com/articles/2006/1/2006-1-31-Moto-SLVR-V7.html
- Orlowski, Andrew. "iTunes DRM cracked wide open for GNU/Linux. Seriously." The Register. Jan. 5, 2004. (Oct. 15, 2010)http://www.theregister.co.uk/2004/01/05/itunes_drm_cracked_wide_open/
- Rivera, Beverly G. "School of Journalism to require iPod touch or iPhone for students." Columbia Missourian. May 7, 2009. (Sept. 23, 2009) http://www.columbiamissourian.com/stories/2009/05/07/school-journalism-requires-ipod-touch/
- Rohrer, Jason. "Notes about iTMS-4-ALL." (Oct. 15, 2010)http://hcsoftware.sourceforge.net/jason-rohrer/itms4all/
- Roku. "SoundBridge network music players - Play that funky music Wi-Fi." 2010. (Nov. 4, 2010)http://soundbridge.roku.com/soundbridge/index.php
- Ryan, Chris. "iTunes UI: Deconstructing 8 to 9." The Apple Blog. Sept. 16, 2009. (Sept. 17, 2009) http://theappleblog.com/2009/09/16/itunes-ui-deconstructing-8-to-9/
- Salvator, Dave. "Which Online Music Service is Best?" ExtremeTech. Apr. 8, 2005. (Oct. 15, 2010)http://www.extremetech.com/article2/0,1558,1784304,00.asp
- Smith, Tony. "Apple downplays iTunes 'spyware' fears." The Register. Jan. 12, 2006. (Oct. 15, 2010)http://www.theregister.co.uk/2006/01/12/itunes_602_spyware_claim/print.html
- Swartz, Aaron. "Behind the iTunes Music Store: A Technical Description of iTMS and FairPlay." (Oct. 15, 2010)http://www.aaronsw.com/2002/itms/