XM Satellite Radio

XM Radio uses two Boeing HS 702 satellites, appropriately dubbed "Rock" and "Roll," placed in parallel geostationary orbit, one at 85 degrees west longitude and the other at 115 degrees west longitude. Geostationary Earth orbit (GEO) is about 22,223 miles (35,764 km) above Earth, and is the type of orbit most commonly used for communications satellites. The first XM satellite, "Rock," was launched on March 18, 2001, with "Roll" following on May 8. XM Radio has a third HS-702 satellite on the ground ready to be launched in case one of the two orbiting satellites fails.

Photo courtesy XM Satellite Radio This graphic illustrates how the XM Radio system works.

XM Radio's ground station transmits a signal to its two GEO satellites, which bounce the signals back down to radio receivers on the ground. The radio receivers are programmed to receive and unscramble the digital data signal, which contains up to 100 channels of digital audio. In addition to the encoded sound, the signal contains information about the broadcast. The song title, artist and genre of music are all displayed on the radio. In urban areas, where buildings can block out the satellite signal, XM's broadcasting system is supplemented by ground transmitters.

Photo courtesy XM Satellite Radio An XM Satellite Radio receiver

Each receiver contains a proprietary chipset. XM began delivering chipsets to its XM radio manufacturing partners in October 2000. The chipset consists of two custom integrated circuits designed by STMicroelectronics. XM has partnered with Pioneer, Alpine, Clarion, Delphi Delco, Sony and Motorola to manufacture XM car radios. Each satellite radio receiver uses a small, car-phone-sized antenna to receive the XM signal. General Motors has invested about $100 million in XM, and Honda has also signed an agreement to use XM radios in its cars. GM began installing XM satellite radio receivers in selected models in early 2001.

Currently, subscribers can receive the XM signal for $12.95 per month. For that price, listeners get up to 100 channels of music, talk and news. They also get access to XM Radio online, a streaming audio service with over 70 channels. Many of the channels have no commercials, with none of the channels having more than seven minutes of ads per hour. XM's content providers include USA Today, BBC, CNN, Sports Illustrated and The Weather Channel. The service bolsters that lineup with its own music channels.