How Video Game Localization Works

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Author's Note: How Video Game Localization Works

One of my favorite aspects of the translation and localization worlds has to do with the choice of dialect. As a 2011 Wall Street Journal article pointed out, this can amount to a make-or-break decision, particularly in the Arabic-speaking world, where dialects have varying associations in viewer's minds. Egyptian Arabic is associated with comedy, for example, whereas Syrian Arabic is considered better suited to drama.

Not surprisingly, early efforts to dub the American TV show "Law & Order" into Egyptian Arabic didn't go over too well [source: Spindle].

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