Whether you're talking about Instagram, Twitter or Snapchat, social media is a trend that's not going away. From major corporations to mom-and-pop shops of all kinds, absolutely every business owner must grasp social media basics — or find themselves floundering. A lot of big companies have entire departments dedicated to managing social media issues, but many medium- and small-sized businesses don't have time to do it themselves. Instead, they hire out many of these tasks to people who better understand the challenges and rewards of Twitter and the like, and that's where you come in.
You already know that your smartphone lets you see (and post) reviews of just about any product or service on the planet. Those reviews – and the way companies address them – can make or break an enterprise. After all, when was the last time you intentionally bought a one-star product? Savvy social media managers know that there is a plethora of ways to harvest great feedback from customers, and that there are a lot of paths to negative feedback, too. They understand that in many ways the web is a double-edged sword, one that can boost profits or lead to public relations ruin [source: DeMers].
Success in this field requires understanding the ins and outs of various social media platforms and how they intersect not only in a technical sense, but in a cultural sense, too. Savvy social media managers know who uses Snapchat versus who uses Facebook. They can craft engaging messages for their shareable content and take good photos and videos. They also understand metrics (why a particular post got this many clicks) and are good at multitasking.