The Nintendo GameCube, Nintendo’s fourth home console, entered its respective generation as an underdog for the first time since Nintendo entered the gaming industry. While the N64 was viewed as a step backwards for the company in terms of commercial success, the GameCube actually sold fewer units than the N64, even with the industry as a whole growing and becoming more popular in the early 2000s. While the GameCube’s direct competitor — the Sony PlayStation 2 — was already expected to perform very well, Nintendo failing to surpass the newcomer (Microsoft’s Xbox) in the console race while losing even further ground to Sony was a significant surprise. Despite making a small profit for Nintendo, the GameCube lost Nintendo sizable market share, finishing in third place in terms of hardware sales, which has led to it being characterized as a commercial failure. Here are 10 things that contributed to the GameCube’s failure.