The Xbox One, Microsoft’s third generation home console, has proven quite profitable for the company. It is currently outpacing the Xbox 360 in terms of both hardware and software sales at this respective point in its lifecycle. With the Xbox 360 generally deemed a commercial success, it stands to reason that the Xbox One would be viewed in much the same way. Alas, with the PlayStation 4 dominating the market with a near 2:1 ratio thanks to some early PR victories (and a few other significant factors), the Xbox brand has found itself playing second fiddle this generation. That is a shame because Microsoft has made major strides since the console’s disastrous first year on the market in making the Xbox One a viable competitor to the PS4. The Xbox One is a system that deserves attention and here are 10 reasons why it is worth a purchase, whether it be the standard Xbox One S model or the more powerful Xbox One X.