Crisper Collars for Your Dollars
LG's Styler isn't meant to replace your laundry room. It won't obliterate the coffee stains in your favorite button-up shirt, and it can't magically nix all traces of horrendous body odor. It's meant to be a complement to your normal clothes-cleaning cycle.
That's why LG is targeting this product toward wealthy professionals with hectic lives. These people need sharp-looking clothes at all hours of the day, but they don't always have immediate access to machines that can promptly make clothes look like they came straight from a dry cleaner. And although the Styler can't stand in for the full service of your local dry cleaner, it will do nicely in a pinch.
What's more, LG constructed the machine to have a gentle touch. Sure, it jostles your dresses to and fro in order to smooth wrinkles, but it's far easier on them than a full dryer cycle.
In fact, the Styler could actually help you get more mileage from painfully pricey pants. Wear those slacks for all of two hours? Hang them in this LG contraption to freshen them up without subjecting them to a full cleaning cycle and you can bet that they'll see a longer lifespan.
Although it may seem revolutionary and novel, the Styler isn't an entirely new concept. Maytag offered many of the same features (steam, heat and fragrance) in its Neptune Electric Drying Center for around the same price as the LG. Instead of a shaking hanger, though, the Drying Center blew clothes around with a gentle fan in order to smooth out wrinkles.
Maytag's version didn't cause a laundry revolution. But perhaps LG's more refined machine, with its glossy appeal and luxury target market, will elevate laundry to a new, tech-driven art form.