Is it smarter to use a retailer's mobile app or their Web site to shop with them?

Author's Note

I buy things online. Sometimes, I use my phone. It means I don't need to leave the house.

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  • King, Rachel. "Nielsen: Mobile shopping apps can help in-store sales." ZDNet. Aug. 6, 2012. (Sept. 19, 2012)
  • Marketing Charts. "875MM Consumers Have Shopped Online – Up 40% in Two Years." Jan. 29, 2008. (Sept. 19, 2012)
  • Rueter, Thad. "Online holiday shopping will increase 17% this year." Internet Retailer. Sept. 17, 2012. (Sept. 19, 2012)
  • Siwicki, Bill. "Half of smartphone owners use mobile shopping apps." Internet Retailer. Aug. 2, 2012 (Sept. 19, 2012)