What's the best e-reader app to use on a smartphone?

Author's Note

I've been reading books on an iPhone since I first got one of the devices in 2010, and I find that it's a near-perfect replacement for the old-fashioned paperback. One thing I like particularly about reading on an iPhone is that I can hold the device in one hand easily and don't have to prop it against the handlebars of my exercise bike; a tablet would get pretty banged up from the vibration. I mostly use the Kindle app, but I'm also a fan of the Google app, in part because I can peruse Google's vast library of out-of-print 18th- and 19th-century books scanned from the collections of university libraries. I use both apps on multiple devices -- a phone, several different PCs and the iPad that I recently purchased.

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