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How the Apple Watch Works


Likely Cost, Buzz and Availability
Will the Apple Watch and its tap-to-pay feature capture the hearts of consumers the way other tech from the company has?
Will the Apple Watch and its tap-to-pay feature capture the hearts of consumers the way other tech from the company has?
©Justin Sullivan/Getty Images

The Apple Watch starting price will be $349 for the base model [source: Apple]. There's no word yet on how much the higher echelon models and luxury watch bands will cost, but there's industry speculation that the Watch Edition 18-karat gold models could be anywhere from $1,200 to $10,000 [sources: Biggs, Murphy, Taylor]. Premium timepieces that aren't mini-computers can be priced in that range or much higher, so those price points are not out of the question. But only Apple knows for sure. Apple Watch will become available in early 2015.

Some smartwatches have already beaten Apple to market. The Samsung Galaxy Gear (which requires a Samsung phone), the Motorola Moto 360 (which requires an Android phone) and the Pebble (which works with iOS and Android phones) seem in some ways comparable to Apple Watch. All require a smartphone with which to communicate, all can get notifications to you and all run a variety of apps. Gear and Moto have heart-rate monitors for fitness tracking and Pebble will keep track of your steps. Google's Android Wear is an operating system for smartwatches that's already been incorporated into the Moto 360, Samsung's Gear Live and the LG G Watch. So far Apple Watch is the only one that integrates NFC, so it will be the only one that allows payments via smartwatch for now.

Smartwatches haven't yet caught on as must-have consumer tech items, though. A survey conducted by Canadian firm RBC Capital Markets reportedly found that only 11 percent of respondents who are planning to purchase iPhone 6 or 6 Plus are also planning to buy an Apple Watch [sources: Booton, Dormehl]. But interest could increase as more and more people get the newer phones and start playing with iOS 8 and some of the apps that would integrate with the Watch. It could also increase as the Watch hits the market if positive reviews follow.

This won't be the first time Apple has ventured into an arena where there appeared to be little interest from anyone other than technology enthusiasts. In the past, they popularized the digital music player with iPod, the smartphone with iPhone and the tablet with iPad. Time will tell if Apple can work the same magic in the smartwatch market.


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