Wearables have the potential to truly be life-changing devices. For people who struggle with staying fit and healthy – yes, that would be all of us – these sleek little gadgets can subtly nudge us toward our better selves.
Unless we throw them away first.
A 2014 survey found that roughly one in 10 American adults owned a wearable gadget, but that half of them had stopped using it within a year. Even worse, a full third of consumers had abandoned their device within six months [source: Ledger].
Like starting a new diet or buying a gym membership, the purchase of a wearable fitness tracker is done with the best of intentions. But reality can be cruel to good intentions. In our time-crunched lives, it may take more than a text alert or a virtual gold star to significantly alter our daily routines.
Maybe the trouble with wearables is that they've been too fixated on functionality. The Apple Watch, for its part, is designed to be a stylish statement as much as a geeky gadget. And if you bought 18 karat gold Apple Watch Edition retailing for $10,000, hopefully you wouldn't let it sit in the sock drawer.