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How the Nike+ SportBand Works

Author's Note

It's an interesting time for sports gear, which made comparing the SportBand and newer Nike+ devices interesting. Everything's changing as accelerometers become commonplace in smartphones. There's a lot of competition in exercise tracking between the Jawbone Up, the Fitbit and Nike+. The SportBand has been around for years, and I think the new Nike+ FuelBand is more interesting -- it tries to abstract calorie counts and the stuff we get so hung up with and replace that with a more rewarding system. "Gamification" is an interesting phenomenon, and competition and rewards can lead to great results. Still, we risk running into a problem: working for the arbitrary reward instead of the end goal itself.

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