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What is Internet Time, and can I buy a watch that tells it?

Author's Note

I have to admit that I somehow totally missed Swatch's publicity campaign pushing Swatch Beats and Internet Time back in the late 1990s, perhaps because I was too busy worrying about how the Y2K bug would bring civilization to a crashing halt at midnight on Jan. 1, 2000. I remember dialing up AOL that night with my old analog telephone modem and watching the last seconds of the 20th century slip away, just to see if the Internet would keep running or not. Swatch Beats and Y2K were both part of an era in which the idea of a wired, 24-7 planet still seemed new, dangerously edgy and exciting. Today, though, that connectivity is just an accepted, ordinary part of our everyday lives.

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