You've read How TV Writing Works and now it's time for step two -- pitching your new show to the television networks. We'll tell you how to get a meeting, how to prepare your pitch, and how to sell it to the executives who make the final decision.
A show that has several million viewers may seem popular to us, but a network may need millions more watching that program to make it a financial success. How do they figure out how many people are watching a show?
Prices: Television Award Books
The first work of its kind, this encyclopedia provides 360 brief biographies of African American film and television actresses from the silent era to 2009. It includes entries on well-known and nearly forgotten actresses, running the gamut from Academy Award and NAACP Image Award winners to B-film and blaxpoitation era stars. Each entry has a complete filmography of the actress's film, TV, music video or short film credits. The work also features more than 170 photographs, some of them rare images from the Schomburg Center for Research in Black Culture.
$74.80
The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.S. television advertising. Using rigorous content analysis, the authors investigated characteristics of commercials from among EFFIE Award winners of 1999 through 2004-advertising originating from "effective" campaigns. This work contributes to advertising research by examining the predictive congruency of the FCB advertising planning grid (see below) with message strategies found in EFFIE commercials; overall EFFIE commercial message strategy and tactic relationships; and content analysis methodology relative to improving objectivity and assessing reliability. This study focuses on producing a benchmark for comparison studies examining differences in message strategies across cultures. The research herein provides a methodological framework for producing comparative studies examining television commercials and other video content (i.e., delivered over the Internet) across cultures.
$99.33
Russell T. Davies is currently one of the most influential, visible creative forces in British television. His work over the last 10 years, including Queer as Folk, Bob and Rose, and The Second Coming, has marked him as a writer of note, while his rejuvenated take on Doctor Who is an enormous hit. At the 2006 BAFTAs, he received the Dennis Potter award for "outstanding writing for television," among other acclaim, and he is one of a new generation of nonperforming stars—a true mover and shaker in contemporary popular culture. Davies is also a thoroughly modern example of a TV writer. A self-confessed television obsessive, he has worked on everything from children’s dramas and soaps to literary adaptations—from edgy, confrontational late-night fare to family viewing. The whole of Davies' career is covered here, from early forays in theater and graphic illustration, through to all of his major television work, from the best known and fondly remembered to the barely seen and swiftly forgotten.
$52.77
