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Is it smarter to use a retailer's mobile app or their Web site to shop with them?


Author's Note

I buy things online. Sometimes, I use my phone. It means I don't need to leave the house.

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Sources

  • King, Rachel. "Nielsen: Mobile shopping apps can help in-store sales." ZDNet. Aug. 6, 2012. (Sept. 19, 2012) http://www.zdnet.com/nielsen-mobile-shopping-apps-can-help-in-store-sales-7000002218/
  • Marketing Charts. "875MM Consumers Have Shopped Online – Up 40% in Two Years." Jan. 29, 2008. (Sept. 19, 2012) http://www.marketingcharts.com/wp/direct/875mm-consumers-have-shopped-online-up-40-in-two-years-3225/
  • Rueter, Thad. "Online holiday shopping will increase 17% this year." Internet Retailer. Sept. 17, 2012. (Sept. 19, 2012) http://www.internetretailer.com/2012/09/17/online-holiday-shopping-will-increase-17-year
  • Siwicki, Bill. "Half of smartphone owners use mobile shopping apps." Internet Retailer. Aug. 2, 2012 (Sept. 19, 2012) http://www.internetretailer.com/2012/08/02/half-smartphone-owners-use-mobile-shopping-apps

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