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That simple statement explains the great success of Apple's two most famous products to date, the Macintosh computer and the iPod portable media player. But it doesn't begin to explain the extraordinary impact Apple has had on the computer industry. Without Apple, using personal computers and downloading music and video might still be activities reserved for hackers and techno-geeks.
Without Steve Jobs, there would likely be no Apple. Many call him brilliant. Others deride him as scheming and erratic. But no matter what you call him, Apple has celebrated its biggest successes -- and arguably made its biggest mistakes -- under Jobs's watch.
It's telling that although Apple is a household name among technology users, the company is still dwarfed by competitors when measured by statistics like revenues and market share. Jobs, it seems, has cared less about building an empire than about changing the world -- and he's always insisted on doing it on own terms. At Apple, it's been his way or the highway.
In this article, we'll look at the history of Apple and learn about the role that Steve Jobs has played in the company. We'll also see how Apple's philosophy affects its success today.
